I was on the hunt for a camera strap that combined the heavy duty utility that every strap should, but that also added that little stylistic element to your gear. I searched high and low for weeks before I asked myself…..”How hard could it be to just make one?”. After two months of R&D and testing vigorously night and day…the EVERYDAY Strap V1 was born. Made of high quality thick climbing rope, you’ll find this strap to be as rugged as they come. Whether I’m taking a stroll in the streets of Brooklyn, or hiking in Acadia National Park, I always keep these straps in my bag.